More experience

  1. Led design projects across healthcare and life sciences, turning complex challenges into clear product direction at McKinsey & Company.

  2. Set the design direction for algorithm-supported R&D tools, guiding the experience from research workflows to usable products for Sanofi.

  3. Led the design of an investment service, shaping the proposition and customer journey to support confident financial decisions for Lloyds Banking.

  4. Led product design for connected care journeys, setting a shared direction across digital triage, referrals, and appointments at Platform24 / Doktor24.

  5. Shaped the product experience for financial learning, translating a vision of money confidence into everyday tools for children and families at Gimi.

  6. Defined the creative direction and visual identity, establishing a coherent brand system for digital asset investment firm Lionsoul.